OBs the way they should be:
You should be able to OB from anywhere at any time even with short notice. Why book expensive physical lines at your OB venue or limiting your station’s income due to crazy lead times imposed by your fixed line provider?
You shouldn’t have to sell a lung or rob a bank to be able to afford a set of OB codecs, transmission equipment and expensive out of country training for your technical team.
STABLE AND RELIABLE
Chances are you’ve already had a bad experience using 3G or similar technologies to try and connect to your studio and ended up with egg on your face leaving you between a rock and a hard place… can’t book physical lines and don’t trust mobile networks… where do you turn?